Recruitment for Recruiters

Indigo Lane Recruitment

Growing careers, teams, and future founders in London’s recruitment-to-recruitment market.

About Us

Why Indigo Lane? 
A personal, founder-led service 
A recruiter network spanning 35 years 
London market insight that delivers 

Ruella Crouch
Founder, Indigo Lane Recruitment

'I’ve spent over 30 years in the London Recruitment-to-Recruitment market, making me one of the most experienced people in this space.

After leading Ruella James for three decades, I launched Indigo Lane to offer a more personal, relationship-led approach to recruitment.

I focus on helping recruiters grow their careers, supporting clients to build their teams, and guiding new founders to launch and grow their own recruitment brands. I work across specialist markets, supporting careers from trainee through to director level.'

Recruitment for Recruiters

Whether you’re starting out, building your billing record, or stepping into leadership, Indigo Lane is built around your career. With 35 years in London recruitment, we know the market inside out and use that insight to open doors for you.

Career Clinics. Honest advice with regular check-ins. 
Market Insights. Data on pay trends, EVP, and industry shifts.
The Lane List. Exclusive access to private roles.
Invite-Only Newsletter. Monthly insights and tools to grow your career.

Recruitment for Clients

Whether you’re building a new team, strengthening a division, or hiring future leaders,  Indigo Lane is built around your growth. With 35 years in London recruitment, we know  how to connect firms with the people who make the difference. 

Salary Benchmarking. Data and frameworks to stay competitive.
Commission Plans. Structures that drive performance.
EVP Design. Stand out where too many firms sound the same.
Retention Strategies. Keep top talent engaged and committed.

Recruitment for Founders

Whether you’re a top biller ready to launch, a leader shaping your own firm, or an  ambitious recruiter looking for backing, Indigo Lane is built around your journey. With 35  years in London recruitment, we connect founders with the partners, network, and  guidance to grow sustainable firms.

Investor Access. Connections with partners who understand recruitment.
Strategic Mentoring. Guidance from first desk to first team.
Brand Support. Positioning and planning to stand out in the market.
Founder Community. Ongoing insight and partnership as you scale.

Our £500 Referral Scheme

Good recruiters know good recruiters.

Who do you know?

You don’t need to be registered with us to recommend someone. All we ask is that they  are experienced, successful recruiters who are not already in our current network. 

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Don't Just Take Our Word For It

“Consummate professionals who’ve raised the bar.”

Ruella was outstanding in my recent search for a progressive career move. From start to finish the service was 10/10, with excellent follow-up and aftercare. I kept them busy across numerous interviews, and Ruella was always on hand to provide quick, thoughtful feedback. Consummate professionals who’ve raised the bar for what good looks like.

“Her genuine advice and commitment made the process seamless.”

I worked with Ruella during an international move from Sydney to London, and she guided me every step of the way. She asked the right questions to really understand my goals, provided detailed interview preparation, and kept communication open even outside of hours. Her genuine advice and commitment made the process seamless. Truly world-class support from start to finish.

“She connected me to an opportunity that was the perfect fit.”

Ruella has been an absolute dream to work with. She checked in regularly, updated me even when there was no news, and always made me feel supported. After six weeks, she connected me to an opportunity that was the perfect fit. I’m thrilled with my new agency and highly recommend Ruella and her team.

“Her professionalism and passion made the whole process stress-free.”

From day one, Ruella was patient, attentive, and focused on finding the right move for me. She listened carefully, offered insight, and never pushed me into something that wasn’t right. Her professionalism and genuine passion made the whole process stress-free and enjoyable. I’d recommend her to anyone looking for their next career step.

“She made a tough career move feel simple.”

I decided to make a big change from investment management into the creative industry, and Ruella supported me at every step. She gave honest overviews of each client, guided me through the process, and helped me work out what was right for me. Trustworthy, approachable, and always supportive - she made a tough move feel simple. I’d recommend her to anyone exploring new opportunities.

“Thanks to Ruella, I found my dream role.”

Ruella is an exceptional recruiter who genuinely goes above and beyond. She made my job search feel exciting instead of daunting, with regular support and encouragement. Her energy, passion, and professionalism inspired confidence throughout. Thanks to her, I found my dream role and gained a trusted partner in my career journey.

“I couldn’t be happier with the role I chose.”

After seven years in my previous company, I was nervous about exploring the market. Ruella was brilliant from our first conversation through to landing my new role. She listened, presented me with four excellent opportunities, and supported me the whole way. I couldn’t be happier with the role I chose - one I never thought possible a year ago.

Voice Notes:
A Podcast for Recruiters. 

Coming Soon...
Voice Notes. The real stories of growing brands. Not just the headlines, not just the  founders, but the journeys of building and growing a successful firm. 

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Let's Talk

Whether you’re a recruiter exploring your next move, a client looking for market insight,  or a founder ready to scale, we’d love to hear from you.

Contact Form

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